SUSTx Digital Series: How does public perception affect your sustainability and marketing strategy?

Take a look at the third instalment of the SUSTx Digital Series which took place on 13th July 2022 with experts from Ipsos, IEMA, Tony Blair Institute for Global Change and WeAre8.

Public engagement is critical to achieving sustainable development and growth both for the public and the private sector. Neither of them can progress without considering public opinion, perception, concerns, and influence. These factors help governments and businesses make better decisions, create better policies and products, and have a more engaged citizen and customer base.

As such, we invited sustainability experts to discuss how public perception affects sustainability and marketing strategies within an organisation.

Key discussion topics

• How is the public influencing businesses in their sustainability journey?
• What are the best (and worst) practices in comms and marketing?
• How are sustainability goals shaping the public attitudes both as consumer's purchasing behaviour and citizen's engagement?

Speakers included:

• Brett Mayer, Research Fellow, Tony Blair Institute for Global Change
• Sarah Mukherjee, CEO, IEMA
• Rachel Brisley, Head of Energy and Environment, Ipsos
• Gemma Butler, Chief Community Officer, Author & Podcast Host, WeAre8

Watch the full session on 'How does public perception affect your sustainability and marketing strategy?' below.